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These folks are so nice and make sure you get everything you need.

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When I told them I needed my wiper blades changed, they came back and said only one was bad and needing changing. They could have changed both and charged me for both.

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I really appreciated their honesty. I look forward to doing business with them in the future! Jon, Ralph, Larry and the staff are all very honest and wonderful people. My whole family uses Jon' Today I heard them tell an older gentleman that was worried about his brakes that they were fine and he didn't need to buy new brakes. Many car service businesses would have taken his money, but these guys are honest. SmartReply is a mobile marketing and advertising service provider.

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The company is sending SMS messages to loyal customers in the Los Angeles area to remind them to come in for a car care oil change and other services, depending on the customer's last visit. The first is being publicized via radio and media outlets, asking consumers to text in for a chance to win free oil changes for a year.

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Consumers that texted in were asked to reply back to opt-in for exclusive updates and offers from EZ Lube. According to SmartReply, 15 percent of the consumers that responded to the call-to-action also opted in for future EZ Lube communications. A sample loyalty message from the oil change service provider said, "Save now on oil change, reply easy.

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EZ Lube is not the first oil change service provider to use mobile coupons to build customer loyalty. Targeting young car owners with fickle loyalty, Jiffy Lube in Los Angeles launched a geo-targeted mobile ad campaign offering coupons for oil changes in March. Visit our website mandwprivateautocare.

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